Visual Identity | Branding
Jéssica Akemy
Businesswoman Jéssica Akemy started with eyebrow micropigmentation services in the city of Salvador/BA and in 2021 she migrated to Portugal. With the rapid success and growth in demand not only for services, but also external pressure to create a professional course, we have developed a new brand, designed not only for the aesthetics market but also for face-to-face courses in micropigmentation of eyebrows and lips.
The visual identity needed to be completely overhauled and the branding strategies developed based on research carried out during the first two months of the beginning of the project.
The challenge was to reconcile what was already being done, focused exclusively on services, with the new communication about the courses.
The challenge was to reconcile what was already being done, focused exclusively on services, with the new communication about the courses.
We developed the brandingbook, layout for the platforms (website and scheduling), course stationery and its promotional materials, in addition to images for social media and Google ads.
Results Achieved!
The new visual identity associated with branding strategies - resulted in full classes, a busy schedule and satisfied customers.